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How to Craft the Perfect Recipe for Content Length
It’s true: Portion size matters. This is especially true of online content, where the length of each content piece makes a huge difference in the creative process. Before we go through any rules on...
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Starting Up on Social: Facebook
This is the second post in our “How to Launch Social” series, designed to help brands and companies get started with social media for business. You can read part 1 (Starting Up on Twitter) here. Why...
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7 Steps to Building Your First Lead Nurturing Campaign
So, you’re ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing. For those who aren’t sure what you can get out of a lead nurturing campaign, let’s...
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How to Master the Modern Content Marketing Sales Funnel
Today’s buyer is smarter, busier and more skeptical than ever.This makes today’s sales funnel incredibly difficult to define for marketers. In fact, a study by Google and CEB tells us that buyers are...
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How to Craft the Perfect Recipe for Content Length: Part 2
See Part 1 of this series here.If you grew up in the 80s, you may remember a cyborg detective named Inspector Gadget. He often used his “go-go gadget legs,” which would increase the length of his...
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How Campaign-Based Content Will Kill Your Marketing Strategy
If you’re tuned in to the marketing scene – even just peripherally – you know that content marketing is what everyone’s talking about. There are endless articles, eBooks, templates, marketing agencies,...
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How to Hire the Right Freelancers to Rock Your Content Marketing
Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another full-time...
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10 Types of Content Every Marketer Must Master
If you operate within a 5-mile radius of the digital marketing industry, you’re probably aware that things are scaling up for content marketing – and fast.The Content Marketing Institute’s 2015 B2B and...
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How to Turn User-Generated Content Into Undeniable Glorious Connections
Are you down with UGC?It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come out and play.You don’t have to be naughty. But you do...
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Content Marketing Spotlight: Nativo & the State of Native Advertising
Welcome back to the Content Marketing Spotlight! This week we sat down with Sarah Mandato, Director of Content Solutions for Nativo, a native advertising industry leader. No stranger to the content...
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How to Save Your Blog From Publishing Fails
2014… Ah, the year I decided to start my own blog. I knew plenty of people who ran successful blogs, so I thought, “If they can do it, so can I, right?” Well, yes – sorta. In the beginning, I had lots...
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How to Know Exactly What Your Customers Want to Read About
“What to write?” That seems to be one of the most common challenges for content marketers. I say “seems” to be, because I don’t believe that’s the real problem.If you find yourself staring at a blank...
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How to Reach Sports Fans With Content Marketing
Getting the attention of sports fans isn’t simple – and keeping it is even harder. Scribble Live asked experts from the digital arms of ESPN, Sports Illustrated, CNN, Reuters and more to share their...
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How Content Can Help Your Sales Team Close Deals
Do you think of content exclusively as a marketing tool? If so, you’re fairly typical. After all, good content strategy forms a foundation for long-term success with your other marketing channels.But...
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9 Twitter Ad Tests to Skyrocket Your Click-Through Rates
Are you running ads through Twitter in order to get more traffic and leads for your business? If not, stop what you’re doing and check out this simple guide to getting started with Twitter ads. But if...
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Beyond the Buzzword: Influencers
We’ve hit the fourth installment in my series about buzzwords (last month’s was all about big data, and boy, was it a doozy).So, what is this all about? Every month, I break down marketing jargon from...
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What is “Good” Content, Anyway?
“Quality.” Ah, the elusive golden word tossed around in content-marketing circles at least 20 times a day. If you’re the type of content marketer who refuses to roll with a mediocre definition of...
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How to Reach Millennial Dads With Content Marketing
If you want to reach the latest generation of fathers, you have to market differently.The millennial father marketing segment is a bit of a paradox – dads who are more involved with their children than...
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7 Visual Content Mistakes and How to Avoid Them
Visual content is no longer a nice-to-have for content marketers – it’s the status quo.It’s no mystery as to why: Images and photos can create a huge impact on social media campaigns. Captivating...
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How Tech Brands Can Reach Millennials With Content Marketing
Listen up, tech brands: Millennials are the most tech-savvy demographic in history. This year alone, millennials are 57 percent more likely than other generations to buy wireless tech products,...
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